Reseller hosting is a form of web hosting wherein the account owner may split up their alloted hard drive space and bandwidth and resell web hosting. Typically, resellers are web consultants including web designers, web developers, or system integration company who resell the web hosting as a add-on service to complement their other range of services. Commonly, resellers can receive up to 50 percent discount on the price of a reseller hosting account from the web hosting provider. Resellers are also allowed to decide their own pricing structure and even establish their own branding. In other words, a reseller can set up its web hosting company on the Internet and start selling web hosting plans under its own brand name.